Monitoring catalog quality before publishing is one of the highest return investments in ecommerce. According to Forrester Research, companies that prioritize product data quality report 20% more online sales and a 25% reduction in returns. Detecting an error before it reaches the consumer costs infinitely less than managing it after a bad shopping experience.

Enrichment standards are not an internal exercise — they determine whether the customer buys or leaves. Industry studies indicate that high-quality images increase conversion by up to 40%, and that 67% of consumers consider that the visual quality of a product matters more than the text description or ratings from other users. A scoring system that evaluates compliance with these fields in real time turns quality into an actionable business metric.

Incorrect or incomplete information is one of the main causes of returns in ecommerce — and returns destroy margins. According to McKinsey & Company, more than 25% of clothing bought online is returned, the highest rate among all product categories, with inaccurate or misleading product information as one of its most frequent direct causes. Identifying duplicates, empty fields, and gaps before publishing is not quality control: it is profitability protection.